The distribution and exhibition of short film

DISTRIBUTION OF SHORT FILM

Short film's have a much smaller budget then Mainstream, which means that it is harder for films to be distributed. But for the fact that Short films have a lower budget, they are not expecting to make a great deal of profit. But, because of the fact that short films don't usually make an income, profitable distribution is not usually found In Mainstream cinema, the distribution side deals with Box Office sales and merchandise, which is where they make a profit. Again, Short film doesn't really provide merchandise for its viewers, therefore is not expecting to make a profit out of nothing.There are companies such as 'Dazzle' and 'Future Shorts' that distribute and exhibit short films. On the Future Shorts website, it states that they have there own post- production studio where people can edit their material. They also set out to reach the target audience and future buyers of films, as this website is like a catalogue, to pick any films that are interesting. Some Short films can be found on DVD. Compilations can be made after an awards ceremony/film festival showcasing films that won, and also DVD's for schools/colleges. Short films are mainly distributed on the internet, where directors and film makers can also search to find raw talent.

RUBBER JOHNNY

This is an experimental short film which got turned into a music video irected by Chris Cunningham in 2005. This is a good example of distribution as the short film was turned into a music video. It comes on DVD format with an art book and photographs from he film.

EXHIBITION

The most effective way of showcasing short films is at a film festival. Most cinema's will not play short films. Short films are also avliable on youtube to view and many different websites such as atom.com. The BFI, is also another place where British films are showcased. You can watch both feature length and short films. Each computer is equipped with headsets, and on the computer, it gives you some information on each film with the director and actors names.

DEPICT!

Watershed Media Centre enhances creativity and talent that they see in one. Watershed have their own competition called DepicT! This competition is part of the Encounters film festival which allows international and national film-makers to create a 90 second piece of experimental cinematography. To enter the competition, you have to fill out the online form, send in your dvd with the film being no longer then 90 seconds, and you cannot enter more then twice.

CONVERGENCE'S

Convergence's allows the public to view video's and short films on your technical appliances. Many of these new appliances have the internet on them, which means that you can view these video's from your mobile. The Apple iPhone is an important piece of technology as I know it has an youtube app. Other convergence's that can be used are you internet, xbox,ps3 and wii.