Audience

Our short film reaches out to a younger type of audience. The concept and content of the film attracts a younger audience. Like I previously said, we want to attract new adults and people that are not really aware of the dangers of getting in unlicensed cabs. The location of the pub attracts people age 16-25, as many of them like to drink. I would also say that our short film is more directed towards girls rather then boys. Girls in the audience can relate to the main character, which therefore means they will feel more inclined to listen and watch. Also, the characters bubbly and open personality automatically attracts people to watch and listen, as she can seem quite interesting.

Questionnaires
Out of the Questionnaires, I am going to evaluate 5. The questionnaire was given to a group of year 12's. The year 12's watched our short film, and then filled out the questionnaire based on what they saw and their personal opinions on the short film.

1: To open our short film, we started with a black screen with the main character starting her dialogue and then faded to the shot of her on the sofa talking. Do you like this opening of our short film? If not do you have an idea of what could have been more effective?

For the first question, five people answered 'yes'. Two of those people gave responses as to what could have been more effective:

• More images of in the taxi could have worked
• If there was less of the main character on the sofa

2. Our goal was to show young people the dangers of getting into unlicensed cabs and to advise people to organise safer travel arrangements prior to a night out. Did our storyline illustrate our aim suitably?

For the second question, all respondants answered 'yes'.

3. For the flashback scene of Felicity walking home after the attack, did the experimentation with the colour give the scene a good effect?

For this question, four people answered 'yes,' with one participant stating it was their favourite part. One person answered 'no.'


4. Do you think the use of music would have added more to our short film?

For this question, two people answered 'yes.' Their written response was:

• It would of made it a bit more attractive
• Short film would of been more intense

The other three people answered 'no,' with their written response as:

• The dialogue worked well. At no point did I feel bored
• It was fine listening to the characters voice
• Her dialogue was very important

5. We purposely didn't include footage of the attack. Do you think withholding this scene makes the film more powerful or do you think it would have been more powerful with it?

For this question, three people answered 'with.' Two people answered 'without,' with one written response stating 'Leaves it to the imagination.'

6. In terms of entertainment, what did you find the most effective in our short film and why?

For the last question, two people said 'Location.' One written response was:

• The pub location was good and so was the location of the sofa when the girl was talking

One person said 'Actors,' because she was good. Another person said 'Use of camera shots.' The written response was:

• In the cab it was very dark, which worked really well.

The last person said that both the 'Use of camera shots,' and 'Actors,' were most effective.

From these answers, I have come to the conclusion that The storyline was well illustrated throughout the short film, which was our main aim. We could of added more shots, including a wider variety when Felicity is seen in the cab. We didn't use many visual effects in our short film, but 80% of participants said the colour change on one of the shots was effective. I have also come to the conclusion that music wasn't very important to the short film, but could have been tested to see if music would intensify certain shots. 60% of participants said that having the attack scene would of been more effective. If we was to go back and change anything, this would be one of the first things to change. As a group, I don't think we focused much on sound and visual effects, hence the reason why they came up least effective out of the five elements that made the short film. If we was to go back and change anything, I would say next time we focus a bit more on these two elements, as they could of created more of an effect on both the short film and audience.

eVA